- Cost Effective
As with any website, you'll have your annual domain name renewal and website hosting fees. The platform software is free and can be found at wordpress.org. Most add-on modules (plugins) are free. I'd suggest you seek the help of a professional to assist with the original installation and software set-up. This should be a one-time fee with no monthly maintenance fees.
- 100% Total Control
You have 100% control over every aspect of your website. Appearance, layout, categorized links and content, add-on modules (plugins), SEO and more. Most MLS systems across the country provide REALTORS® with IDX links and code which can easily be integrated into pages, posts, and add-on modules. No more "settling" with what your template style companies provide you with.
- SEO (Search Engine Optimization)
Search engines love WordPress... especially Google. Virtually every aspect of WordPress offers the ability to include meta tags, descriptions, keywords and phrases. From individual pages and posts to images, videos, links, categories, and more. Each of these plays a crucial role in helping with search engine visibility.
- Social Media Friendly
WordPress provides users with the ability to easily include icons, links, and streams for Facebook, Twitter, LinkedIn, YouTube, Pinterest, and others. It's, by far, one of the easiest platforms for connecting your website with your social networking tools!
- Communication, Interaction, and Lead Generation
WordPress comes complete with powerful communication and consumer interaction tools. Built right in is the ability for visitors to post comments on articles you've written, pages you've created, and content you've provided. You can easily add a "Log In" area for users and provide them with "Member Only" content. Want people to sign up for your newsletter? Most newsletter services such as "Constant Contact" or "Survey Monkey" provide you with the code you need. Insert it anywhere in your website. The opportunities are endless.
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